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7 Free Reputation Management Tools to Add to Your Arsenal
Do you know what people are saying about you? Or more importantly, what people are saying about your brand? How in the world do you track across the span of the Internet to protect your reputation and...
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Important Ways Bloggers and Traditional Reporters are Different
Pitching to bloggers is different than pitching reporters. That’s because there are some key distinctions between bloggers and reporters. Granted, the line between the two groups is blurring more by...
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5 Tips for Involving Your Employees in Your PR Efforts
Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees...
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How to Get Noticed Within Your Industry in 30 Days or Less
Getting noticed. When you boil the public relations field down to its core, “getting noticed” is what’s left in the pot. When you perform even the most basic PR tasks for your company, you do so in the...
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7 Tips for Better Self-Promotion
Self-promotion … Some people do it naturally. Others despise it. Either way, getting it right is crucial to growing your business. Here are 7 essential tips to get you started on the right foot: Zero...
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How to Get Your Holiday Pitch to Stand Out
The holiday season has arrived and the public is anxious to spend their hard earned money. And as a result, businesses everywhere are looking to get in the public eye with “an offer you can’t refuse.”...
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Your PR Campaigns and the Holiday Season
The holidays are rushing up as fast as they can! What steps are you taking to catch traffic you might otherwise miss if you’re not taking into account how your PR campaign will be perceived during the...
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Dating a Reporter Before Pitching
I heard a good analogy the other day that I think you’ll find interesting, if not extremely useful. It deals with how trying to get press for your products and story ideas closely resembles entering...
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Why Radio Interviews Represent a Great PR Opportunity
Think the radio is dead? Think again! Radio still offers a great opportunity for generating free publicity. Landing an interview on a radio show to discuss your product, service, book, or cause that...
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3 Advantages Introverts Can Have At Networking Events
Last year, I published a list of networking tips for introverts. With up to 50% of the population being classified as introverts and the fact that much of our success is driven by our network (it’s not...
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Every Word Counts
Any business owner or PR pro who has unexpectedly caused a huge uproar online has quickly learned an important lesson about the Internet: every word counts. When you post on Facebook, submit a press...
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Leveraging Your Case Studies for PR Gain
Case studies are an incredibly powerful marketing and PR tool. In fact, in the 2012 B2B Content Marketing Benchmarks, Budgets, and Trends Report from the Content Marketing Institute, 70 percent of B2B...
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A Simple Guide to NOT Saying Stupid Things During Your Media Interviews
For many of you, media interview opportunities can be hard to come by. That’s why it’s especially important that you take full advantage of the few opportunities that you do get and knock those...
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5 PR Tactics You Should Bring Back
While most of the talk in PR revolves around Facebook and SEO, there are a ton of tactics and ideas that get shoved to the backburner. If you need a boost for your company, try out one of the following...
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5 Things You Probably Didn’t Know about Twitter
It’s everyone’s favorite 140 character-limited real time social media site (of course, it’s the only one), but how much do you really know about it? There are a few random facts about Twitter I was a...
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Are You a Good Social Media Listener?
When we talk about using social media for PR and marketing, we typically tend to focus on the messages you’re sending out to your target audience. Make no mistake, the content you share is incredibly...
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The “Nuclear Option” for Social Media Posts
Have you heard of the “nuclear option?” It’s whatever option is available to you that you hope will blow up like crazy, but you want to save until a last resort. In other words, you have a tactic you...
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How to Get People Talking about Your Media Interview
What’s the point of nailing your media interview if no one notices it or cares about it? Your goal should be to get as many people talking about your interview as possible. These interview...
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What Can You Do With That Press Release You Just Wrote?
I know a guy who is a school teacher by day and a freelance writer at night. He does pretty well for himself and does a good job at keeping his two lives separate; however, every now and then someone...
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PR During Minor and Major Holidays
Every business owner wants to take advantage of the major holidays like Christmas or Fourth of July. These cultural common denominators are fairly easy ways to rally public opinion, plus there’s no...
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